Reengineering Retail
Doug Stephens
Reach for the Skies
Richard Branson
The 22 Immutable Laws of Branding
Al Ries; Laura Ries
DAlessandro D.F. Brand Warfare 10 Rules for Building the Killer ...
Unknown
Building Brand Authenticity: 7 Habits of Iconic Brands
Michael Beverland
Brand Champions: How Superheroes Bring Brands to Life
Ian P Buckingham
Moment of Truth
Bauer, Andreas.
The Myth of Too Big to Fail
Imad A. Moosa