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Managing Brand Equity

Managing Brand Equity

David A. Aaker

HR Transformation: Building Human Resources From the Outside In

HR Transformation: Building Human Resources From the Outside ...

Dave Ulrich, Wayne Brockbank, Jon Younger, Mark Nyman, Justin ...

The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

The On-Demand Brand: 10 Rules for Digital Marketing Success ...

Rick Mathieson

c : Keeping People in Mind Throughout Product Design (The Morgan Kaufmann Series in Interactive Technologies)

c : Keeping People in Mind Throughout Product Design (The Morgan ...

John Pruitt & Tamara Adlin

Category: Business

Fortune The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.

Fortune The Greatest Business Decisions of All Time: How Apple, ...

Harnish, Verne & Collins, Jim & Editors of Fortune Magazine

Screw It, Let's Do It

Screw It, Let's Do It

Richard Branson

Built to Last

Built to Last

Jim Collins; Jerrold Mundis; Jerry I. Porras

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