John_Gerzema,_Edw[..]
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Different thinking: creative strategies for developing the innovative ...
Anja Foerster, Peter Kreuz
Naresh K. Malhotra
Review of Marketing Research volume 1 -Emerald Group Publishing ...
Philip Kotler Waldemar Pfoertsch Ines Michi B2B brand management ...
(Wiley Finance) James M. Kocis, James C. Bachman IV, Austin ...
In Search of the Obvious: The Antidote for Today's Marketing ...
Jack Trout
Donor-Centered Planned Gift Marketing: (AFP Fund Development ...
Michael J. Rosen