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Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

Brand Rewired: Connecting Branding, Creativity, and Intellectual ...

Anne H. Chasser, Jennifer C. Wolfe

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

The Ad-Free Brand: Secrets to Building Successful Brands in ...

Chris Grams

The Ultimate Business Library: 50 books that made Management

The Ultimate Business Library: 50 books that made Management

Stuart Crainer

Brand Portfolio Strategy

Brand Portfolio Strategy

David A. Aaker

Category: 9780470583784

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

Social Media Metrics: How to Measure and Optimize Your Marketing ...

Jim Sterne

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