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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The Art of Digital Marketing: The Definitive Guide to Creating ...

Srinivasan Operations-Research -Principles-and-Applications-Editable

Srinivasan Operations-Research -Principles-and-A[..]

Lars Thomassen, Keith Lincoln, Anthony Aconis Retailization ...

Thinking, Fast and Slow

Thinking, Fast and Slow

Kahneman, Daniel

Category: The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising

Consumer Behaviour and Advertising Management

Consumer Behaviour and Advertising Management