BPB_0048_Final G-10.indd
ABC
Statistical Modeling and Analysis for Database Marketing: Effective ...
Bruce Ratner
Marketing Analytics: A Practical Guide to Real Marketing Science
Mike Grigsby
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive ...
Jim Collins & Morten T. Hansen
The 22 Immutable Laws of Branding
Al Ries; Laura Ries