Philip Kotler Waldemar Pfoertsch Ines Michi B2B brand management ...
Unknown
Michael A. Roberto-Why Great Leaders Don't Take Yes for an Answer ...
Principles of Marketing, 17th GLOBAL Edition
Philip Kotler & Gary Armstrong & Marc O. Opresnik
Management Information Systems: Managing the Digital Firm, Global ...
Kenneth C. Laudon, Jane P. Laudon & Jane P. Laudon
The 22 Immutable Laws of Branding
Al Ries; Laura Ries