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Jean-Noël Kapferer The new strategic brand management advanced insights and strategic thinking 2012

Jean-Noël Kapferer The new strategic brand management advanced ...

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Terence Craig, Mary E. Ludloff Privacy and Big Data 2011

Terence Craig, Mary E. Ludloff Privacy and Big Data 2011

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Torben Hansen, Hans Stubbe Solgaard New Perspectives on Retailing and Store Patronage Behavior A Study of the Interface Between Retailers and Consumers International Studies in Entrepr

Torben Hansen, Hans Stubbe Solgaard New Perspectives on Retailing ...

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Allen J. The Executive's Guide to Corporate Events and Business Entertaining How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop Ne

Allen J. The Executive's Guide to Corporate Events and Business ...

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Category: E-Commerce

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries; Laura Ries

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