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Leslie de Chernatony From Brand Vision to Brand Evaluation, Third Edition The strategic process of growing and strengthening brands 2010

Leslie de Chernatony From Brand Vision to Brand Evaluation, ...

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The Undercover Economist Strikes Back

The Undercover Economist Strikes Back

Tim Harford

Too Big to Know: Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest P

Too Big to Know: Rethinking Knowledge Now That the Facts Aren't ...

David Weinberger

Category: Decision Making

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries; Laura Ries

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