Ingredient Branding: Making the Invisible Visible
Philip Kotler, Waldemar Pfoertsch
Designing Brand Identity: An Essential Guide for the Whole Branding ...
Alina Wheeler
Celebrity Tantrums!: The Official Dirt
Lisa Brandt
Convergence Marketing: Combining Brand and Direct Marketing ...
Richard Rosen
All You Need is a Good Idea!: How to Create Marketing Messages ...
Jay H. Heyman