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Anil_K._Gupta,_Vijay_Govindarajan,_Haiyan_Wang_The_Quest_for_Global_Dominance_Transforming_Global_Presence_into_Global_Competitive_Advantage__2008

Anil_K._Gupta,_Vi[..]

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Ashish Arora, Andrea Fosfuri, Alfonso Gambardella Markets for Technology The Economics of Innovation and Corporate Strategy 2001

Ashish Arora, Andrea Fosfuri, Alfonso Gambardella Markets for ...

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Holden R., Burton M. Pricing With Confidence 10 Ways to Stop Leaving Money on the Table 2008

Holden R., Burton M. Pricing With Confidence 10 Ways to Stop ...

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Libby Sartain HR from the Heart Inspiring Stories and Strategies for Building the People Side of Great Business 2003

Libby Sartain HR from the Heart Inspiring Stories and Strategies ...

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Category: Palgrave Macmillan

Building Brand Authenticity: 7 Habits of Iconic Brands

Building Brand Authenticity: 7 Habits of Iconic Brands

Michael Beverland

Brand Champions: How Superheroes Bring Brands to Life

Brand Champions: How Superheroes Bring Brands to Life

Ian P Buckingham

Moment of Truth

Moment of Truth

Bauer, Andreas.

The Myth of Too Big to Fail

The Myth of Too Big to Fail

Imad A. Moosa

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