Fundamentals of Branding
Davis, Melissa.
Playing to Win_ How Strategy Really Works
Lafley, A.G. & Martin, Roger L.
The Analytics Revolution
Bill Franks
The Oxford handbook of private equity
Douglas Cumming
In Search of the Obvious: The Antidote for Today's Marketing ...
Jack Trout
Test and Assess Your Brain Quotient: Discover Your True Intelligence ...
Philip Carter
Instant Creativity: Simple Techniques to Ignite Innovation & ...
Brian Clegg & Paul Birch
Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field