Business Analytics for Managers
Gert H. N. Laursen
Long Tail : Why the Future of Business Is Selling Less of More
Chris Anderson
Machine Learning
Flach, Peter
Fundamentals of Branding
Davis, Melissa.
Test and Assess Your Brain Quotient: Discover Your True Intelligence ...
Philip Carter
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field