Strategic Marketing: Planning and Control, Third Edition
Graeme Drummond, John Ensor, Ruth Ashford
Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing
Tom Eslinger
The Other Side of Innovation: Solving the Execution Challenge
Govindarajan, Vijay; Trimble, Chris
The Copywriter’s Handbook
Bly, Robert W.
Different thinking: creative strategies for developing the innovative ...
Anja Foerster, Peter Kreuz