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Microsoft Word - nsg_ldrshp_body.doc

Microsoft Word - nsg_ldrshp_body.doc

Michelle

THE BRAND GLOSSARY

THE BRAND GLOSSARY

Jeff Swystun

Everybody Matters

Everybody Matters

Bob Chapman

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense of Marketing Data-Wiley (2001)

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense ...

Unknown

Category: customer surprise

Surprise!: The Secret to Customer Loyalty in the Service Sector

Surprise!: The Secret to Customer Loyalty in the Service Sector

Vincent P. Magnini

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