Allen J. The Executive's Guide to Corporate Events and Business ...
Unknown
Brain Tattoos--Creating Unique Brands That Stick in Your Customers' ...
by Karen Post
Russell Belk Research in Consumer Behavior Volume 10 2006
Building Brand Authenticity: 7 Habits of Iconic Brands
Michael Beverland
Surprise!: The Secret to Customer Loyalty in the Service Sector
Vincent P. Magnini