Brand Attachment : Constructs, Consequences and Causes
Park, C. Whan.; MacInnis, Deborah J.; Priester, Joseph R.
Engage! The Complete Guide for Brands and Businesses to Build, ...
Solis, Brian
Building Brand Authenticity: 7 Habits of Iconic Brands
Michael Beverland
Business Stripped Bare
Richard Branson
Built to Last
Jim Collins; Jerrold Mundis; Jerry I. Porras
The 22 Immutable Laws of Branding
Al Ries; Laura Ries