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Big Data: A Revolution That Will Transform How We Live, Work, and Think

Big Data: A Revolution That Will Transform How We Live, Work, ...

Viktor Mayer-Schonberger & Kenneth Cukier

Banker's Guide to New Small Business Finance

Banker's Guide to New Small Business Finance

Charles H. Green

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Naomi Klein

Well-Designed: How to Use Empathy to Create Products People Love

Well-Designed: How to Use Empathy to Create Products People ...

Jon Kolko

Category: Economics

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing

Revealing the Corporation: Perspectives on Identity, Image, ...

John M.T.Balmer & Stephen A.Greyser

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries; Laura Ries

Public Relations Cases: International Perspectives

Public Relations Cases: International Perspectives

Danny Moss & Barbara DeSanto (edt)

Brand Management: Research, theory and practice

Brand Management: Research, theory and practice

Tilde Heding, Charlotte F. Knudtzen & Mogens Bjerre

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