Fish Can't See Water
Kai Hammerich & Richard D. Lewis
Promiscuous Customers: Invisible Brands, Delivering Value in ...
Michael Bayler & David Stoughton
The Ad-Free Brand: Secrets to Building Successful Brands in ...
Chris Grams
Managing Electronic Media: Making, Marketing, and Moving Digital ...
Van Tassel, Joan M.; Poe-Howfield, Lisa.
The 22 Immutable Laws of Branding
Al Ries; Laura Ries
Screw It, Let's Do It
Richard Branson