handbook-of-brand[..]
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Virtual Social Identity and Consumer Behavior
Wood, Natalie T.; Solomon, Michael R.
Pro Logo: Brands as a factor of progress
Michel Chevalier & Gérald Mazzalovo
Well-Designed: How to Use Empathy to Create Products People ...
Jon Kolko
The On-Demand Brand: 10 Rules for Digital Marketing Success ...
Rick Mathieson