Crowdsourcing For Dummies
David Alan Grier
Brand Management: Research, theory and practice
Tilde Heding, Charlotte F. Knudtzen & Mogens Bjerre
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field
The Art of Digital Branding
Ian Cocoran
Big Data: A Revolution That Will Transform How We Live, Work, ...
Viktor Mayer-Schonberger & Kenneth Cukier