Kellogg on Branding
Alice M. Tybout & Tim Calkins & Philip Kotler
Implementing Value Pricing: A Radical Business Model for Professional ...
Ronald J. Baker
Brand Management: Research, theory and practice
Tilde Heding, Charlotte F. Knudtzen & Mogens Bjerre
Operations Research
Hamdy A. Taha
Transparency: how leaders create a culture of candor
Warren G. Bennis, Daniel Goleman, James O'Toole, Patricia Ward ...