Operations Research
Hamdy A. Taha
Business to Business Marketing
U.C. Mathur
Pricing for Profitability : Activity-based Pricing for Competitive ...
John L. Daly
Convergence Marketing: Combining Brand and Direct Marketing ...
Richard Rosen
Guerrilla Marketing Goes Green: Winning Strategies to Improve ...
Levinson, Jay Conrad & Horowitz, Shel