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The Decision Book
Tschäppeler, Roman & Krogerus, Mikael
Torben Hansen, Hans Stubbe Solgaard New Perspectives on Retailing ...
Fortune The Greatest Business Decisions of All Time: How Apple, ...
Harnish, Verne & Collins, Jim & Editors of Fortune Magazine
Brand Management: Research, theory and practice
Tilde Heding, Charlotte F. Knudtzen & Mogens Bjerre
Public Relations Cases: International Perspectives
Danny Moss & Barbara DeSanto (edt)
Revealing the Corporation: Perspectives on Identity, Image, ...
John M.T.Balmer & Stephen A.Greyser
The 22 Immutable Laws of Branding
Al Ries; Laura Ries