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Daniel Goleman, Michael Maccoby, Thomas Davenport, John C. Beck, Dan Clampa, Michael Watkins Harvard Business Review on What Makes a Leader 2001

Daniel Goleman, Michael Maccoby, Thomas Davenport, John C. Beck, ...

Unknown

THE BRAND GLOSSARY

THE BRAND GLOSSARY

Jeff Swystun

No Logo

No Logo

Naomi Klein

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense of Marketing Data-Wiley (2001)

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense ...

Unknown

Category: Economics

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing

Revealing the Corporation: Perspectives on Identity, Image, ...

John M.T.Balmer & Stephen A.Greyser

Public Relations Cases: International Perspectives

Public Relations Cases: International Perspectives

Danny Moss & Barbara DeSanto (edt)

Brand Management: Research, theory and practice

Brand Management: Research, theory and practice

Tilde Heding, Charlotte F. Knudtzen & Mogens Bjerre

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries; Laura Ries

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