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Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data

Statistical Modeling and Analysis for Database Marketing: Effective ...

Bruce Ratner

Crossing the Chasm : Marketing and Selling High-tech Products to Mainstream Customers

Crossing the Chasm : Marketing and Selling High-tech Products ...

Moore, Geoffrey A.; McKenna, Regis.

Big Data in Practice

Big Data in Practice

Marr, Bernard

Erik Du Plessis The Branded Mind What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand 2011

Erik Du Plessis The Branded Mind What Neuroscience Really Tells ...

Unknown

Category: General

Big Data: A Revolution That Will Transform How We Live, Work, and Think

Big Data: A Revolution That Will Transform How We Live, Work, ...

Viktor Mayer-Schonberger & Kenneth Cukier

The Leader's Checklist: 15 Mission-Critical Principles

The Leader's Checklist: 15 Mission-Critical Principles

Michael Useem

Screw It, Let's Do It

Screw It, Let's Do It

Richard Branson

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries; Laura Ries

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