The Art of Advertising
www.colorpilot.com
Surprise!: The Secret to Customer Loyalty in the Service Sector
Vincent P. Magnini
Wiley - Data-Driven Marketing (2010) (ATTiCA)
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Human Factors and Ergonomics in Consumer Product Design
Stanton, Neville,Soares, Marcelo Marcio.,Karwowski, Waldemar
Owning Up: The 14 Questions Every Board Member Needs to Ask.
Ram Charan