The Ultimate Question 2.0: How Net Promoter Companies Thrive ...
Reichheld, Fred & Markey, Rob
Building Brand Authenticity: 7 Habits of Iconic Brands
Michael Beverland
Brain Tattoos--Creating Unique Brands That Stick in Your Customers' ...
by Karen Post
Joseph E. Stiglitz Globalization and its discontents 2002
Unknown
Built to Last
Jim Collins; Jerrold Mundis; Jerry I. Porras