Scott Deming The Brand Who Cried Wolf Deliver on Your Companys ...
Unknown
Sandra Meister (auth.) Brand Communities for Fast Moving Consumer ...
Front Matter
The Business of Brands
Jon Miller, David Muir
Screw It, Let's Do It
Richard Branson
Fortune The Greatest Business Decisions of All Time: How Apple, ...
Harnish, Verne & Collins, Jim & Editors of Fortune Magazine
Built to Last
Jim Collins; Jerrold Mundis; Jerry I. Porras