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Ashish Arora, Andrea Fosfuri, Alfonso Gambardella Markets for Technology The Economics of Innovation and Corporate Strategy 2001

Ashish Arora, Andrea Fosfuri, Alfonso Gambardella Markets for ...

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Leslie de Chernatony, Malcolm McDonald, Elaine Wallace Creating Powerful Brands, Fourth Edition 2010

Leslie de Chernatony, Malcolm McDonald, Elaine Wallace Creating ...

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Jean-Noël Kapferer The new strategic brand management advanced insights and strategic thinking 2012

Jean-Noël Kapferer The new strategic brand management advanced ...

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Project Management in Practice.pdf

Project Management in Practice.pdf

Samuel J. Mantel

Category: ethical and social issues. They are also illustrated with case studies.

Consumer Behaviour and Advertising Management

Consumer Behaviour and Advertising Management

Matin Khan

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