Mergers, Acquisitions, Divestitures, and Other Restructurings
Paul Pignataro
DAlessandro D.F. Brand Warfare 10 Rules for Building the Killer ...
Unknown
Promiscuous Customers: Invisible Brands, Delivering Value in ...
Michael Bayler & David Stoughton
Reengineering Retail
Doug Stephens
Screw It, Let's Do It
Richard Branson
The 22 Immutable Laws of Branding
Al Ries; Laura Ries