Richard Branson - Screw it, Let's Do It
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Teresa da Silva Lopes Global Brands The Evolution of Multinationals ...
Reengineering Retail
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HBR 10 must reads
Test and Assess Your Brain Quotient: Discover Your True Intelligence ...
Philip Carter
Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate
Instant Creativity: Simple Techniques to Ignite Innovation & ...
Brian Clegg & Paul Birch
In Search of the Obvious: The Antidote for Today's Marketing ...
Jack Trout
Brand Immortality: How Brands Can Live Long and Prosper
Hamish Pringle & Peter Field