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Gicu
Sandra Meister (auth.) Brand Communities for Fast Moving Consumer ...
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Fundamentals of Business Stat...
Albrecht Rothacher Corporate Cultures and Global Brands 2004
Revealing the Corporation: Perspectives on Identity, Image, ...
John M.T.Balmer & Stephen A.Greyser
Public Relations Cases: International Perspectives
Danny Moss & Barbara DeSanto (edt)
Brand Management: Research, theory and practice
Tilde Heding, Charlotte F. Knudtzen & Mogens Bjerre