Michael R. Solomon Conquering Consumerspace Marketing Strategies ...
Unknown
The Business of Brands
Jon Miller, David Muir
Melissa Davis, Jonathan Baldwin More Than a Name An Introduction ...
Marketing Communications
Smith, P. R., Zook, Ze
Michael E. Porter Competitive Advantage of Nations 1998
The New Small
Phil Simon
Managing Channels of Distribution: The Marketing Executive's ...
Kenneth Rolnicki
The 22 Immutable Laws of Branding
Al Ries; Laura Ries
HBR's Must Reads Digital Boxed Set (6 Books) (HBR's 10 Must ...
Harvard Business Review
Built to Last
Jim Collins; Jerrold Mundis; Jerry I. Porras
Inside the Tornado: Strategies for Developing, Leveraging, and ...
Geoffrey A. Moore
The Ultimate Marketing Plan, 4th Edition
Dan S. Kennedy
Adapt: Why Success Always Starts with Failure
Tim Harford
Being Mortal: Medicine and What Matters in the End
Atul Gawande
"Surely You're Joking, Mr. Feynman!": Adventures of a Curious ...
Richard P. Feynman & Ralph Leighton & Edward Hutchings & Albert R. Hibbs
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive ...
Jim Collins & Morten T. Hansen
Know-How
Ram Charan
Screw Business as Usual
Richard Branson
Losing My Virginity
One Click: Jeff Bezos and the Rise of Amazon.com
Richard L. Brandt
What Color Is Your Parachute? 2012
Richard N. Bolles
Financial Intelligence for Entrepreneurs: What You Really Need ...
Berman, Karen;Knight, Joe
Contagious Why Things Catch On
Jonah Berger
Implementing Value Pricing: A Radical Business Model for Professional ...
Ronald J. Baker
Brand Portfolio Strategy
David A. Aaker
Managing Brand Equity