mth_november12.pdf
Pavan
Statistical Modeling and Analysis for Database Marketing: Effective ...
Bruce Ratner
Analytics in a Big Data World
Bart Baesens
Leslie de Chernatony From Brand Vision to Brand Evaluation, ...
Unknown
Michael E. Porter Competitive Advantage of Nations 1998
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive ...
Jim Collins & Morten T. Hansen
The New Small
Phil Simon
Adapt: Why Success Always Starts with Failure
Tim Harford
Implementing Value Pricing: A Radical Business Model for Professional ...
Ronald J. Baker
What Color Is Your Parachute? 2012
Richard N. Bolles
Managing Brand Equity
David A. Aaker
Know-How
Ram Charan
The 22 Immutable Laws of Branding
Al Ries; Laura Ries
Brand Portfolio Strategy
The Ultimate Marketing Plan, 4th Edition
Dan S. Kennedy
Built to Last
Jim Collins; Jerrold Mundis; Jerry I. Porras
HBR's Must Reads Digital Boxed Set (6 Books) (HBR's 10 Must ...
Harvard Business Review
"Surely You're Joking, Mr. Feynman!": Adventures of a Curious ...
Richard P. Feynman & Ralph Leighton & Edward Hutchings & Albert R. Hibbs
One Click: Jeff Bezos and the Rise of Amazon.com
Richard L. Brandt
Losing My Virginity
Richard Branson
Screw Business as Usual
Contagious Why Things Catch On
Jonah Berger
Inside the Tornado: Strategies for Developing, Leveraging, and ...
Geoffrey A. Moore
Managing Channels of Distribution: The Marketing Executive's ...
Kenneth Rolnicki
Being Mortal: Medicine and What Matters in the End
Atul Gawande
Financial Intelligence for Entrepreneurs: What You Really Need ...
Berman, Karen;Knight, Joe