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Pamela Danziger Why People Buy Things They Dont Need Understanding and Predicting Consumer Behavior 2004

Pamela Danziger Why People Buy Things They Dont Need Understanding ...

Unknown

Human Factors and Ergonomics in Consumer Product Design

Human Factors and Ergonomics in Consumer Product Design

Stanton, Neville,Soares, Marcelo Marcio.,Karwowski, Waldemar

Larry Light, Joan Kiddon Six Rules for Brand Revitalization Learn How Companies Like McDonalds Can Re-Energize Their Brands 2009

Larry Light, Joan Kiddon Six Rules for Brand Revitalization ...

Unknown

George, Jr. Stalk, Philip Evans, Lawrence E. Shulman Competing on Capabilities The New Rules of Corporate Strategy 1992

George, Jr. Stalk, Philip Evans, Lawrence E. Shulman Competing ...

Unknown

File format: ZIP

Managing Brand Equity

Managing Brand Equity

David A. Aaker

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