013264259X.pdf
David A. Whetten
Front Matter
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Libby Sartain HR from the Heart Inspiring Stories and Strategies ...
THE BRAND GLOSSARY
Jeff Swystun
Financial Modeling and Valuation
Paul Pignataro
Adapt: Why Success Always Starts with Failure
Tim Harford
Fixed Income Securities
Bruce Tuckman & Angel Serrat
Implementing Value Pricing: A Radical Business Model for Professional ...
Ronald J. Baker
Managing Brand Equity
David A. Aaker
Neville Isdell, David Beasley Inside Coca-Cola A CEOs Life Story ...
Larry Light, Joan Kiddon Six Rules for Brand Revitalization ...
Martha C. Nussbaum-Upheavals of Thought The Intelligence of ...