HBR 10 must reads
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Playing to Win_ How Strategy Really Works
Lafley, A.G. & Martin, Roger L.
D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense ...
Ingredient Branding: Making the Invisible Visible
Philip Kotler, Waldemar Pfoertsch
Martha C. Nussbaum-Upheavals of Thought The Intelligence of ...
Fixed Income Securities
Bruce Tuckman & Angel Serrat
Larry Light, Joan Kiddon Six Rules for Brand Revitalization ...
Neville Isdell, David Beasley Inside Coca-Cola A CEOs Life Story ...
Managing Brand Equity
David A. Aaker
Financial Modeling and Valuation
Paul Pignataro
Implementing Value Pricing: A Radical Business Model for Professional ...
Ronald J. Baker
Adapt: Why Success Always Starts with Failure
Tim Harford