A. Coskun Samli (auth.) International Consumer Behavior in the ...
Unknown
The 22 Immutable Laws of Branding
Al Ries; Laura Ries
Understanding Digital Marketing
Ryan, Damian.; Jones, Calvin.
Career Warfare - 10 Rules for Building a Successful Personal ...
by David F. D'Alessandro
Know-How
Ram Charan
Managing Brand Equity
David A. Aaker
Digital Impact
Ramsey, Geoff & Mayar, Vipin
What Color Is Your Parachute? 2012
Richard N. Bolles
Implementing Value Pricing: A Radical Business Model for Professional ...
Ronald J. Baker
Adapt: Why Success Always Starts with Failure
Tim Harford
The Future of Management
Breen, Bill & Hamel, Gary
The New Small
Phil Simon
Effectiveness of Online Marketing Campaigns
Sebastian Klapdor
Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive ...
Jim Collins & Morten T. Hansen
The Price of Inequality: How Today's Divided Society Endangers ...
Joseph E. Stiglitz
Big Data: A Revolution That Will Transform How We Live, Work, ...
Viktor Mayer-Schonberger & Kenneth Cukier