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Management Information Systems: Managing the Digital Firm, Global Edition, 17ed

Management Information Systems: Managing the Digital Firm, Global ...

Kenneth C. Laudon, Jane P. Laudon & Jane P. Laudon

In Search of the Obvious: The Antidote for Today's Marketing Mess

In Search of the Obvious: The Antidote for Today's Marketing ...

How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!

How To Make Maximum Money With Minimum Customers: 21 Proven ...

Andrew Bevan Editor, David Wengrow Editor Cultures of Commodity Branding 2010

Andrew Bevan Editor, David Wengrow Editor Cultures of Commodity ...

File format: ZIP

Managing Brand Equity