Dr Chris Hackley Advertising and Promotion Communicating Brands ...
Unknown
Know-How
Ram Charan
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert Cialdini
Big Data in Practice
Marr, Bernard
Neville Isdell, David Beasley Inside Coca-Cola A CEOs Life Story ...
Martha C. Nussbaum-Upheavals of Thought The Intelligence of ...
Managing Brand Equity
David A. Aaker
Larry Light, Joan Kiddon Six Rules for Brand Revitalization ...
Implementing Value Pricing: A Radical Business Model for Professional ...
Ronald J. Baker
Fixed Income Securities
Bruce Tuckman & Angel Serrat
Financial Modeling and Valuation
Paul Pignataro
Adapt: Why Success Always Starts with Failure
Tim Harford