Moment of Truth
Bauer, Andreas.
Marketing Communications
Smith, P. R., Zook, Ze
Execution : The Discipline of Getting Things Done
Ram Charan & Larry Bossidy & Charles Burck
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert Cialdini
Built to Last
Jim Collins; Jerrold Mundis; Jerry I. Porras