Fundamentals of Branding
Davis, Melissa.
HR Transformation: Building Human Resources From the Outside ...
Dave Ulrich, Wayne Brockbank, Jon Younger, Mark Nyman, Justin ...
ROI of $ocial Media
Powell, Guy R.,Dimos, Jerry.,Groves, Steven.
Business Statistics
S.C. Gupta & Indra Gupta
Managing Brand Equity
David A. Aaker
Brand Portfolio Strategy