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Managing Brand Equity

Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data

Statistical Modeling and Analysis for Database Marketing: Effective ...

David Horchover Sales Promotion Express Exec 2002

David Horchover Sales Promotion Express Exec 2002

Brain Tattoos--Creating Unique Brands That Stick in Your Customers' Minds @Team LiB

Brain Tattoos--Creating Unique Brands That Stick in Your Customers' ...

Publisher: Houghton Mifflin Harcourt

Big Data: A Revolution That Will Transform How We Live, Work, and Think

Big Data: A Revolution That Will Transform How We Live, Work, ...

Viktor Mayer-Schonberger & Kenneth Cukier