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Business-to-business brand management: Theory, research and ...

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Catherine Kaputa The Female Brand Using the Female Mindset to ...

D. V. L. Smith, J. H. Fletcher-Inside Information Making Sense of Marketing Data-Wiley (2001)

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Publisher: Harvard Business Press

HBR's Must Reads Digital Boxed Set (6 Books) (HBR's 10 Must Reads)

HBR's Must Reads Digital Boxed Set (6 Books) (HBR's 10 Must ...

Harvard Business Review

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

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Markey, Rob & Reichheld, Fred

Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers

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Berman, Karen;Knight, Joe