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Brand Breakout

Kumar, Nirmalya, Steenkamp, Jan-Benedict E.M

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Internet Marketing Essentials: A Comprehensive Digital Marketing Textbook

Internet Marketing Essentials: A Comprehensive Digital Marketing ...

Larson, Jeff & Draper, Stuart

Too Big to Know: Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest P

Too Big to Know: Rethinking Knowledge Now That the Facts Aren't ...

David Weinberger

Publisher: Pearson Prentice Hall

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Smart Pricing: How Google, Priceline, and Leading Businesses ...

Zhang, Z. John & Raju, Jagmohan