Thinking, Fast and Slow
Kahneman, Daniel
THE B2B Social Media Book
Jeffrey L. Cohen Kipp Bodnar
All You Need is a Good Idea!: How to Create Marketing Messages ...
Jay H. Heyman
Kellogg on Branding
Alice M. Tybout & Tim Calkins & Philip Kotler
Hit Makers
Derek Thompson
Everybody Matters
Bob Chapman
Hug Your Haters
Jay Baer