BrandsPrelims.qxd
Claire
Daryl Travis Emotional Branding How Successful Brands Gain the ...
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Human Factors and Ergonomics in Consumer Product Design
Stanton, Neville,Soares, Marcelo Marcio.,Karwowski, Waldemar
Malcolm Gladwell The Tipping Point 2006
Beyond the Brand--Why Engaging the Right Customers is Essential ...
by John Winsor