Emotion and Reason in Consumer Behavior
Chaudhuri, Arjun.
AUDIENCE
Rohrs, Jeffrey K.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert Cialdini
Machine Learning
Flach, Peter
BRAND AGAINST THE MACHINE
Morgan, John
Up the Organization
Townsend, Robert C. & Bennis, Warren
Brainfluence
Dooley, Roger