Understanding Michael Porter
Magretta, Joan
Defending the Brand
Murray, Brian H.
Ingredient Branding: Making the Invisible Visible
Philip Kotler, Waldemar Pfoertsch
Human Factors and Ergonomics in Consumer Product Design
Stanton, Neville,Soares, Marcelo Marcio.,Karwowski, Waldemar
Data Driven Design: How Today's Product Designer Approaches ...
Harris, Phillip A.