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Promiscuous Customers: Invisible Brands, Delivering Value in Digital Markets

Promiscuous Customers: Invisible Brands, Delivering Value in ...

Michael Bayler & David Stoughton

Big Data: A Revolution That Will Transform How We Live, Work, and Think

Big Data: A Revolution That Will Transform How We Live, Work, ...

Viktor Mayer-Schonberger & Kenneth Cukier

Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch Online Consumer Psychology Understanding and Influencing Consumer Behavior in the Virtual World Advertising and Consumer Psychology 2005

Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch Online ...

Publisher: McGraw-Hill Education

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

Does It Work?: 10 Principles for Delivering True Business Value ...

Shane Atchison & Jason Burby