(Review of marketing research, v. 7) Naresh K Malhotra
Review of marketing research Volume 7-Emerald (2010)
Value Proposition Design
Smith, Alan, Osterwalder, Alexander, Pigneur, Yves, Bernarda, ...
Philip Kotler B2B Brand Management
Unknown
Albrecht Rothacher Corporate Cultures and Global Brands 2004
Does It Work?: 10 Principles for Delivering True Business Value ...
Shane Atchison & Jason Burby