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Karin Pennemann (auth.) Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China 2013

Karin Pennemann (auth.) Retail Internationalization in Emerging ...

Unknown

Human Factors and Ergonomics in Consumer Product Design

Human Factors and Ergonomics in Consumer Product Design

Stanton, Neville,Soares, Marcelo Marcio.,Karwowski, Waldemar

Pamela Danziger Why People Buy Things They Dont Need Understanding and Predicting Consumer Behavior 2004

Pamela Danziger Why People Buy Things They Dont Need Understanding ...

Unknown

Stuart L. Hart, Al Gore Capitalism at the Crossroads Aligning Business, Earth, and Humanity 2007

Stuart L. Hart, Al Gore Capitalism at the Crossroads Aligning ...

Unknown

Publisher: Free Press

Managing Brand Equity

Managing Brand Equity

David A. Aaker

Brand Portfolio Strategy

Brand Portfolio Strategy

David A. Aaker

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