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Kellogg on Branding

Kellogg on Branding

Alice M. Tybout & Tim Calkins & Philip Kotler

0137081340.pdf

0137081340.pdf

Unknown

The Patient Revolution

The Patient Revolution

Krisa Tailor

Outsmarting Social Media: Profiting in the Age of Friendship Marketing

Outsmarting Social Media: Profiting in the Age of Friendship ...

Evan Bailyn

Publisher: Free Press

Managing Brand Equity

Managing Brand Equity

David A. Aaker

Brand Portfolio Strategy

Brand Portfolio Strategy

David A. Aaker

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